An independent, four-time Olivier Award-winning theatre producer in the UK and Tony® nominated on Broadway, Michael McCabe is currently represented by Wicked (Olivier Audience Award, 2015 and 2010) in the West End (where it is already the 15th longest running show in London theatre history) and on its 2018 UK & Ireland Tour. His other producing credits include: An American In Paris, directed and choreographed by Christopher Wheeldon; Spring Awakening (Olivier Award, Best Musical); the 2011 West End production of Million Dollar Quartet; Sweeney Todd (Olivier Award, Best Musical Revival), starring Michael Ball and Imelda Staunton, and, on Broadway, Rob Ashford’s productions of How To Succeed In Business Without Really Trying (Tony® nomination, Best Musical Revival), starring Daniel Radcliffe, and Promises, Promises, starring Sean Hayes and Kristin Chenoweth.
In a career spanning more than 30 years, Michael has also become one of the theatre industries most highly regarded marketing practitioners and was the original Marketing Director of Mamma Mia! (overseeing the first 14 international premieres).
Michael was born and raised in Sussex, educated at Shoreham College and also attended the Brighton School of Music & Drama. He went on to study Drama & Theatre Arts and Theatre Design at Lewis Technical College (now Sussex Downs College). He subsequently moved to London in September 1983, to work for the Keith Prowse Organisation. The following year, he joined the advertising agency Dewynters where he worked on the premieres of Les Misérables (Barbican Centre and Palace Theatre), Me and My Girl (Adelphi Theatre), CHESS (Prince Edward Theatre), On Your Toes (Palace Theatre), Dave Clark's TIME (Dominion Theatre), Larry Kramer's The Normal Heart (Albery Theatre), starring Tom Hulce, Alan Bleasdale's award-winning Are You Lonesome Tonight? (Phoenix Theatre) and Torvill & Dean: The World Tour at Wembley Arena, as well as on many long-running productions including Starlight Express, Daisy Pulls It Off and Little Shop Of Horrors.
In May 1987, Michael was the General Manager for the Broadway transfer of The Mystery of Edwin Drood, starring Ernie Wise, Lulu and Julia Hills (Savoy Theatre), and, in December 1987, for Larry Shue's hit comedy The Foreigner, starring Nicholas Lyndhurst.
He went on to found Michael McCabe Associates, the West End's first company dedicated solely to the marketing of commercial theatre productions. He continued as Managing Director for over a decade (during which time the company became known as McCABES), overseeing the expansion of the company into a full-service entertainment advertising agency. The company was the agency for many notable and long-running productions including: Mamma Mia!, the West End transfer of the National Theatre production of An Inspector Calls, The Woman in Black and The Graduate, which variously starred Kathleen Turner, Jerry Hall, Amanda Donohoe, Linda Gray and Anne Archer as 'Mrs Robinson'. During this time, he also spent two years living and working in New York where he served as a Marketing Consultant on productions including Smokey Joe's Cafe, the Tommy Tune production of Grease! and Crazy For You. Following a merger, he departed the agency to become the full-time Marketing Director (and Associate Producer, Worldwide) of Mamma Mia!, working directly with global producer Judy Craymer at Littlestar and representing the show in London, Toronto, Melbourne, Sydney, Tokyo, Seoul, Hamburg, Utrecht, at Mandalay Bay in Las Vegas, on two North American Tours and at the Winter Garden Theatre on Broadway. He also worked on the launch of the International Tour and productions in Stockholm and Madrid.
As an independent marketing consultant, Michael has worked with companies including Cirque du Soleil; English National Opera (the premiere of Anthony Minghella's Madam Butterfly, Leonard Bernstein's On The Town and Candide and the first major London revival of Kismet, which opened to the highest advance in ENO's history) and for Disney Theatrical Productions in Europe (including Der König der Löwen and Tim Rice & Elton John's Aida in Germany and Le Roi Lion in Paris).
Michael is a Trustee of English Touring Theatre and sits on the Board of Joe Public Limited, the marketing company he co-founded in 2009 with Luke Shires. He is listed in Who's Who and by Debrett's (who named him one of their 'People of Today' in 2010).
He lives in Rye, East Sussex and in London.
All photography by Matt Crockett
Michael Benedict McCabe Limited
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