Michael McCabe is the Executive Producer of Wicked at London’s Apollo Victoria Theatre and a consultant for Wicked – Die Hexen Von Oz at the Palladium Theater in Stuttgart.
He was the International Marketing Director (and subsequently also the Associate Producer) of Benny Andersson and Björn Ulvaeus’ musical Mamma Mia!, from 1998-2004. He devised and implemented the marketing strategy for the London premiere production and for numerous productions around the world, including Broadway, Las Vegas and Toronto.
MMP also provides independent marketing advisory and consultancy services and has worked with companies including Cirque Du Soleil, English National Opera, Stage Entertainment and for Disney Theatrical Productions in London, Hamburg, Amsterdam and Paris.